Get Your Summer Sales Sizzling - Top Tips for Product Led Businesses

Get Your Summer Sales Sizzling - Top Tips for Product Led Businesses

Summer can be a tough time for small product-based businesses. People are on holiday, routines are disrupted, and spending slows. But it doesn’t have to be a slump. With the right marketing strategies, you can turn the heat into your advantage. Here’s a simple, effective summer marketing plan to help you stay visible, drive sales, and build momentum—even when people aren’t in the mood to buy.

Here is your 6-Week Summer Sales Strategy (A flexible plan you can stretch across July–August)

WEEK 1: Refresh & Reconnect to Re-engage your audience & prepare your online store

  • Email: Send a friendly "Hello Summer" newsletter. Include a behind-the-scenes look, a personal note, and what’s coming up for you - new products, workshops, open events.
  • Website: Update seasonal banners, refresh product photos, highlight summer-appropriate items. Show your products in use his Summer. Do you offer natural skincare, for example? Show how your products can be used this Summer to protect your skin.
  • Socials: Run a “This or That” story series to boost interaction and understand what your audience likes.

Tip: Use tools like Klaviyo or Flodesk for email, and Canva for fast updates on your socials that are on brand.

WEEK 2: Create a Summer Feature Product to Focus attention on one star product

  • Choose one best-selling or seasonal item and give it a spotlight.
  • Build a story around it: Why it’s perfect for summer, how to use it, customer reviews. Most importantly, tap into their emotions, how will it make your customer feel?
  • Share 5 pieces of content across the week (reels, testimonials, behind-the-scenes, demo, UGC).

Toolkit: Product a product specific landing page, link in bio, set up a social template on Canva - Drop me a message with your product and I'll create you a free one.

WEEK 3: Run a Micro-Promo or Bundle Offer to Encourage impulse buys with urgency

  • Create a limited-time offer (48–72 hours) with a small bundle, free shipping, or “buy 2 get 1 free.”
  • Promote via email + social + stories. Use countdown stickers and daily reminders.

Blog Tip: Share how micro-promos work better than discounting heavily and don’t devalue your brand.

WEEK 4: Storytelling & Content Connection to Deepen emotional connection with your brand

  • Tell the why behind your business, feature a loyal customer, or show your creative process.
  • Host a mini Q&A or AMA (Ask Me Anything) on Instagram.
  • Repurpose content into a blog or carousel post.

Feature: “How I Made It” – interview-style stories with your audience.

WEEK 5: Summer Giveaway Collaboration to Increase reach through collaboration

  • Partner with 1–2 other small brands to run a themed giveaway.
  • Keep entry simple: follow all accounts + comment with a friend.
  • Boost engagement and grow your list (include an email opt-in bonus entry).

Bonus: Make the giveaway feel like a “Summer Self-Care Kit” or “Mini Artisan Market”.

WEEK 6: Customer Appreciation & Reviews Push to turn past customers into advocates

  • Send out a thank-you note to previous customers with a small surprise (discount or freebie).
  • Ask for a quick review in exchange for a free shipping code or small gift.
  • Create a “review highlight reel” for your site/socials.

Make it personal: film short thank-you videos using their first name.

Optional: Plan an End-of-Summer Flash Sale

  • Choose 2 days in late August or early September.
  • Use the theme: “Making Room for Autumn”, “One Last Summer Treat”, or “Goodbye Summer Sale”
  • Offer VIP early access to your email list.

Blog Wrap-Up:

Reinforce that summer sales success is about connection, creativity, and consistency—not deep discounts.

“Slow seasons don’t mean you have to stay quiet. With a little planning and storytelling, your brand can stay front of mind and your sales flowing—even under the summer sun.”

What else:

I'm fully booked right now, but if you have a burning question, please feel free to drop me an email using my contact form. Have a gorgeous Summer!

And if you'd like to follow the above as a task list - check out my dedicated Trello Board.

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