SEO

seo

Services

Keyword Research & Strategy
Identifying the terms your customers are searching for and create a strategy to target them effectively.

On-Page Optimisation
From titles and meta descriptions to content and internal links, fine-tuning every detail to help you rank.

Technical SEO
Ensuring your website is fast, mobile-friendly, and search-engine ready.

Content Creation & Optimisation
SEO-friendly content that attracts, engages, and converts your ideal audience.

Local SEO
Perfect for small businesses—get found on Google Maps, local searches, and near-me results.

Analytics & Reporting
Tracking your progress with clear, easy-to-understand reports so you always know your ROI.

Experience

I bring several years of hands-on SEO experience, working with both online retail businesses and service-based websites. Over the years, I’ve helped clients grow their visibility, attract the right audience, and turn clicks into customers.

For e-commerce clients, I’ve optimised product pages, categories, and content strategies to boost organic rankings, increase conversions, and reduce reliance on paid ads.

For service-based websites, I’ve developed local SEO strategies that consistently improved rankings in competitive markets, driving high-quality leads from search.

With a strong track record in delivering measurable results, I focus on relevant, targeted traffic that actually supports business growth—not just vanity metrics. My approach combines proven techniques with ongoing analysis to ensure long-term success.

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Case Studies

SEO Case Study: Security Direct UK

Overview

Client: Security Direct UK

Industry: Security Solutions & Products

Services Provided: SEO Strategy, On-Page Optimisation, Content Development, Link Building, Technical SEO

Security Direct UK is a leading provider of security products for both businesses and individuals. Their website offers a wide range of solutions, including shutters, doors, and access control systems.

The Challenge

When Security Direct UK approached me, they faced several challenges:

  • Strong competition in the security products market.
  • Low visibility for high-value keywords related to their products and services.
  • Heavy reliance on paid advertising for traffic and sales.
  • Technical SEO issues that limited organic growth.

The Strategy

I created a tailored SEO strategy that focused on:

  1. Keyword Research & Mapping – Identified high-intent keywords specific to their product range and service areas.
  2. On-Page SEO – Optimised product/category pages, improved metadata, and structured content for better search visibility.
  3. Content Development – Built resource content and buying guides to attract long-tail traffic and establish authority.
  4. Technical SEO Fixes – Improved site speed, mobile usability, and indexation issues.
  5. Link Building & Authority Growth – Secured relevant backlinks to boost domain authority and rankings.

The Results

Within 6 Months:

  • Organic traffic increased by 15%.
  • Page 1 rankings achieved for new and relevant keywords
  • Reduced paid ad spend due to stronger organic visibility.
  • Higher conversion rates from organic search compared to other channels.

Conclusion

Through a focused SEO campaign, Security Direct UK significantly increased its online visibility and reduced reliance on paid traffic. By targeting relevant, high-intent searches, the business was able to attract qualified leads, strengthen brand authority, and achieve long-term growth.

essential oil brand

SEO Case Study: Holistic Kitchen

Overview

Client: Holistic Kitchen

Industry: Natural Skincare & Essential Oils

Services Provided: SEO Strategy, E-Commerce SEO, Content Marketing, Technical SEO

Holistic Kitchen is a UK-based brand offering essential oils, aromatherapy blends, and natural skincare products crafted with wellness in mind. Their website is their primary sales channel, making visibility in search engines critical to success.

The Challenge

When Holistic Kitchen partnered with me, they faced several challenges:

  • Low organic visibility for competitive e-commerce keywords (e.g., “natural essential oils UK,” “organic skincare products”).
  • Heavy competition from large retailers and established beauty brands.
  • Product pages without optimisation, limiting their ability to rank for relevant searches.

Content gaps in addressing customer questions and building topical authority.

The Strategy

I developed a comprehensive SEO plan tailored to Holistic Kitchen’s goals:

  1. Keyword Research – Identified high-intent terms in the wellness natural skincare sector.
  2. On-Page Optimisation – Reworked page titles, meta descriptions, headings, and internal links to align with target keywords.
  3. Local SEO Enhancements – Optimized Google Business Profile, built local citations, and encouraged reviews to improve map visibility.
  4. Content Optimisation – Refined existing blog posts and service pages to better match search intent and added structured data for rich results.
  5. User Experience Improvements – Improved mobile navigation and page load speeds for higher engagement.

The Results

Within 1 Year:

  • Organic traffic increased by 24%.
  • Page 1 rankings achieved for key local searches
  • Website inquiries grew by 36%, driving more leads directly from organic search.
  • Improved Google Maps visibility, resulting in a measurable increase in local calls and visits.

Conclusion

Through targeted keyword strategies, local SEO improvements, and content optimisation, Holistic Kitchen gained a stronger digital presence in a competitive niche. By focusing on relevance and search intent, the business attracted more qualified clients, boosted credibility, and established itself as a trusted name in the wellness space.

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