Website Development

Services

  • Competitor & Marketplace Research
  • Shopify & Squarespace Website Creation
  • Working With Third Party Developers
  • Magento Front End Development

Experience

With a strong background in web development and ecommerce solutions, I have helped businesses build and optimise online stores that drive sales and enhance user experience. My expertise spans across Shopify, Squarespace, and Magento, allowing me to create high-performing websites tailored to each client’s needs.

Over the years, I have successfully:

  • Designed and developed custom Shopify and Squarespace websites, ensuring seamless navigation, modern aesthetics, and high conversion rates.
  • Enhanced Magento storefronts with front-end development, improving performance, user engagement, and responsiveness.
  • Collaborated with third-party developers, managing integrations, troubleshooting, and implementing technical improvements to scale ecommerce operations.
  • Optimised websites for SEO and user experience, ensuring businesses attract and retain their ideal customers.

By combining strategic web development with a deep understanding of digital marketing, I help businesses create ecommerce platforms that not only look great but also convert. Whether you're launching a new online store or refining an existing one, I have the expertise to bring your vision to life.

Looking to elevate your ecommerce presence? Let’s make it happen!

Case Studies

Client: Holistic Kitchen - an established natural skincare brand.

Challenge: Holistic Kitchen wanted to refresh its online store with a modern Shopify theme while improving customer engagement and maximising sales. The goal was to ensure a smooth transition to a new design without disrupting existing operations while also enhancing marketing strategies to drive higher conversions.

Solution: To achieve these objectives, I worked closely with Holistic Kitchen to refine and optimise their Shopify store by implementing the following strategies:

  • Theme Upgrade & Storefront Optimisation: Migrated to a sleek, modern Shopify theme, ensuring an intuitive and visually appealing user experience.
  • Enhanced Navigation & Product Discovery: Redesigned the store layout for better usability, making it easier for customers to browse and find products.
  • Klaviyo Email Marketing Integration: Implemented automated email flows, including abandoned cart recovery, welcome series, and personalised product recommendations.
  • Conversion-Driven Features: Added compelling call-to-actions, upselling tactics, and streamlined checkout processes to reduce friction and improve sales.
  • Seasonal & Promotional Strategies: Developed targeted promotional campaigns to leverage seasonal trends and increase customer engagement.

Results

  • A fresh, modernised Shopify store with improved aesthetics and functionality.
  • Increased customer engagement through personalised email campaigns and automation.
  • Higher conversion rates and sales performance, driven by a more intuitive shopping experience.
  • A scalable ecommerce foundation to support future growth and marketing efforts.
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Client: Independent Mobility - an established mobility brand.

Challenge: Independent Mobility wanted to modernise their website and expand the information that they showcased to clients. The previous site was dated, with limited informational pages. The company had so much more to say and showcase, whilst portraying their key brand messaging.

Solution: To achieve these objectives, I worked closely with Independent Mobility to gather extensive data and images as well as product information and listings to be able to showcase their bricks and mortar business in the best way possible.

  • Storefront Optimisation: Launched and developed a modern Shopify theme, ensuring an intuitive and visually appealing user experience.
  • Enhanced Navigation & Product Discovery: Redesigned the store layout for better usability, making it easier for customers to browse and find products. Importing product reviews and social channels: Carrying over important data from the previous store to increase 'proof' of the site.
  • Conversion-Driven Features: Added compelling call-to-actions, to generate enquiries and monitoring.
  • SEO and Organic Mapping: Creating a benchmarking report, measuring and optimising from the old site to the new.

Results

  • A fresh, modernised Shopify store with improved aesthetics and functionality.
  • Increased customer engagement through key touchpoints and messaging on the site.
  • Higher conversion rates and sales performance, driven by a more intuitive website experience.
  • A scalable ecommerce foundation to support future growth and marketing efforts.
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Client: Rebel Rituals - a Brand new essential oil website launch

Challenge: Rebel rituals wanted to create a slick, clean and fresh site to showcase their punchy products and let the products do the talking.

Solution: To achieve this, I worked closely with the brand guidelines to present a storefront that met the brief.

  • Theme & Storefront Optimisation: A sleek, modern Shopify theme, ensuring an intuitive and visually appealing user experience.
  • Klaviyo Email Marketing Integration: Implemented automated email flows, including abandoned cart recovery, welcome series, and personalised product recommendations.
  • Conversion-Driven Features: Added compelling call-to-actions and a streamlined checkout processes to reduce friction and improve sales.

Results

  • A fresh, modernised Shopify store with fresh aesthetics and scalable functionality.
Check Out The Site

Client: Box Leather – A premium brand specialising in high-quality leather goods.

Challenge: Box Leather needed a visually compelling and user-friendly online store to stand out in a highly competitive leather goods market. Their existing online presence did not effectively showcase their craftsmanship and product quality, leading to missed sales opportunities.

Solution: To help Box Leather establish a strong digital presence and maximise sales potential, I designed and developed a brand-new Shopify website with a focus on:

  • Visual Storytelling: Created a clean, modern layout with high-quality imagery to highlight the premium craftsmanship of Box Leather’s products.
  • User-Friendly Navigation: Optimised site structure for seamless browsing, making it easy for customers to explore product collections.
  • Mobile-Responsive Design: Ensured a fully responsive experience for users shopping on any device.
  • Enhanced Product Pages: Designed detailed product pages with engaging descriptions, high-resolution images, and intuitive filtering options.
  • Conversion-Focused Features: Implemented strategic call-to-actions, a streamlined checkout process, and upsell opportunities to drive higher sales.

Results

  • A beautifully designed, conversion-optimised Shopify store that sets Box Leather apart in a crowded marketplace.
  • Increased customer engagement through improved product presentation and user experience.
  • Higher conversion rates and sales performance, supported by a seamless and intuitive online shopping experience.
  • A scalable ecommerce foundation to support future growth and marketing initiatives.

Contact Me Today for More Information or to Book a Call...