PPC
Services
- PPC Google and Microsoft Advertising
- Analysing & Reporting
- Driving Sales & Revenue
- Working to Target CPA's
- Agency level service at freelancer rates
Experience
Case Studies
Client: Racking Solutions – A market leader in the home and DIY sector.
Challenge: Operating in a highly competitive industry, Racking Solutions needed to continuously optimise their PPC strategy to maintain a low Cost Per Acquisition (CPA) while growing revenue year over year. With shifting consumer trends and seasonal demand fluctuations, staying ahead of the competition required a dynamic and data-driven approach.
Solution: Over the past seven years, I have worked closely with Racking Solutions to implement a strategic and adaptable PPC plan that ensures long-term success. Key initiatives included:
- Achieving a 10% CPA Target: Constantly optimising ad spend and bidding strategies to maintain efficiency.
- Year-on-Year Revenue Growth: Identifying and capitalising on high-performing keywords, ad creatives, and audience segments.
- Adapting to Market Trends & Seasonality: Utilising data analysis to adjust campaigns based on demand shifts, seasonal trends, and competitor activity.
- Continuous Innovation: A/B testing new strategies, adopting automation tools, and refining targeting to maximize ROI.
Results: Through continuous analysis and campaign development, Racking Solutions has sustained consistent revenue growth while maintaining cost efficiency. The strategic approach ensures that the brand stays at the forefront of the market, reaching new customers and driving ongoing profitability.
Testimonial Keith Slinger, MD "Kerry helped us to grow and increase our brand and revenue across all channels through PPC, Social Media, User Experience and general outside the box thinking. She is very dedicated to continually improving and growing our brand and we see positive results from her work through website traffic, engagement and ultimately revenue."
Client: Box Leather
Challenge: As a new entrant in the luxury leather market, Box Leather needed to establish its brand presence and drive its first sales in a competitive industry. With no prior digital advertising history, the challenge was to create a high-converting PPC strategy from scratch.
Solution: Leveraging my expertise in Google Ads and Microsoft Advertising, I developed a data-driven PPC strategy to maximise brand awareness and generate sales efficiently. The approach included:
- Keyword Research & Targeting: Identifying high-intent keywords relevant to luxury leather goods.
- Ad Creative Optimisation: Crafting compelling ad copy and visuals to highlight the quality and craftsmanship of Box Leather products.
- Bid Strategy & Budget Allocation: Implementing a structured bidding strategy to maximise return on ad spend (ROAS).
- Conversion Tracking & Optimisation: Ensuring all campaigns were data-driven with real-time tracking and performance analysis.
Results: Within the first few months, Box Leather successfully achieved its first sales through PPC campaigns. The brand saw increased website traffic, high engagement rates, and a steady increase in conversions, establishing a strong foundation for long-term growth.
Testimonial: David Taylor, Box Leather "We couldn't be happier to see our first sales coming through helping us to better understand the marketplace and products our consumers are looking for. Thanks Kerry!"