Case Study: PPC Box Leather

Client: Box Leather

Challenge: As a new entrant in the luxury leather market, Box Leather needed to establish its brand presence and drive its first sales in a competitive industry. With no prior digital advertising history, the challenge was to create a high-converting PPC strategy from scratch.

Solution: Leveraging my expertise in Google Ads and Microsoft Advertising, I developed a data-driven PPC strategy to maximise brand awareness and generate sales efficiently. The approach included:

• Keyword Research & Targeting: Identifying high-intent keywords relevant to luxury leather goods.
• Ad Creative Optimisation: Crafting compelling ad copy and visuals to highlight the quality and craftsmanship of Box Leather products.
• Bid Strategy & Budget Allocation: Implementing a structured bidding strategy to maximise return on ad spend (ROAS).
• Conversion Tracking & Optimisation: Ensuring all campaigns were data-driven with real-time tracking and performance analysis.

Results: Within the first few months, Box Leather successfully achieved its first sales through PPC campaigns. The brand saw increased website traffic, high engagement rates, and a steady increase in conversions, establishing a strong foundation for long-term growth.

Testimonial: David Taylor, Box Leather "We couldn't be happier to see our first sales coming through helping us to better understand the marketplace and products our consumers are looking for. Thanks Kerry!"