PPC Case Study: Racking Solutions – A market leader in the home and DIY sector

Client: Racking Solutions – A market leader in the home and DIY sector.

Challenge: Operating in a highly competitive industry, Racking Solutions needed to continuously optimise their PPC strategy to maintain a low Cost Per Acquisition (CPA) while growing revenue year over year. With shifting consumer trends and seasonal demand fluctuations, staying ahead of the competition required a dynamic and data-driven approach.

Solution: Over the past seven years, I have worked closely with Racking Solutions to implement a strategic and adaptable PPC plan that ensures long-term success. Key initiatives included:

• Achieving a 10% CPA Target: Constantly optimising ad spend and bidding strategies to maintain efficiency.
• Year-on-Year Revenue Growth: Identifying and capitalising on high-performing keywords, ad creatives, and audience segments.
• Adapting to Market Trends & Seasonality: Utilising data analysis to adjust campaigns based on demand shifts, seasonal trends, and competitor activity.
• Continuous Innovation: A/B testing new strategies, adopting automation tools, and refining targeting to maximize ROI.

Results: Through continuous analysis and campaign development, Racking Solutions has sustained consistent revenue growth while maintaining cost efficiency. The strategic approach ensures that the brand stays at the forefront of the market, reaching new customers and driving ongoing profitability.

Testimonial Keith Slinger, MD "Kerry helped us to grow and increase our brand and revenue across all channels through PPC, Social Media, User Experience and general outside the box thinking. She is very dedicated to continually improving and growing our brand and we see positive results from her work through website traffic, engagement and ultimately revenue."