Case Study: User Experience Racking Solutions

Background:
Racking Solutions is a leading ecommerce retailer in the storage sector.

Objective:
Analyse and develop areas for growth with an aim to increase conversion rates on site and increase AOV.

Strategy:
Factor in competitor research and key performance indicators on site to improve user experience. Add comparable and similar products on product pages and at checkout to increase AOV. Analyse and report. Work with developer to make changes or make changes directly.

Results:
Increased AOV by 45%, reduced bounce rate by 10%, Contributed to increasing revenue by 20% YoY.