1 Day AI Marketing Mastery – Build, Automate & Scale - Priced for up to 10 Participants

Purpose: Build understanding and confidence before diving into tools.

Topics:

• What AI really means for marketing: myths vs. opportunities
• The 3 core roles of AI: Assist, Automate, Amplify
• Real small business examples
• Ethical use: protecting brand voice, authenticity, and customer trust

Exercise:
Participants complete a “Marketing Challenges Map”  identifying time drains, gaps, and opportunities where AI could help.

Output:
Each participant defines 2–3 key marketing areas they want to improve with AI.

15 Minute Break

Session 2: AI for Content Creation (11:00 – 12:30)

Purpose: Learn to use AI to generate high-quality, on-brand content quickly.

Topics:

• Using ChatGPT, Jasper, or Notion AI to brainstorm and plan content
• Writing engaging blogs, emails, and posts while keeping brand tone
• AI-assisted keyword research and SEO-friendly writing
• Repurposing one piece of content across multiple channels

Demos & Exercises:

• Live demo: From brief → blog → social caption → email
• Individual activity: Write one short-form post using prompt frameworks
• Pair activity: Peer feedback using the “Human + AI” checklist

Output:
Each participant leaves with at least one ready-to-publish AI-enhanced piece of content.

Session 3: Visuals, Video & SEO with AI (13:00 – 14:30)

Purpose: Explore creative and optimisation tools to scale visual and video content.

Topics:

• Visual tools: ChatGPT, Canva Magic Studio, Leonardo.ai, Midjourney
• Text-to-video tools: Veo, Runway, Pika Labs, OpusClip
• Voiceovers and script generation
• How to maintain brand consistency across visuals and copy
• AI SEO: content refresh, keyword insights, metadata optimisation

Demos & Exercises:

• Demo: Turning a blog into a short-form video
• Hands-on: Create an AI-generated image or short captioned video plan
• SEO mini-audit: Optimise one paragraph or page title

Output:
Each participant leaves with one visual or video concept + one SEO improvement plan.

Session 4: AI-Powered Marketing Automation (14:45 – 15:45)

Purpose: Discover how to save time by automating key marketing workflows.

Topics:

• What to automate (and what to keep human)
• Tools overview: Zapier, Make, Notion, Metricool, Looker Studio
• Real examples:
• Content calendar automation
• Lead nurturing & follow-up systems
• Analytics dashboards

Hands-On Exercise:
Design a simple automation using the AI Workflow Blueprint. e.g., “From blog post → social post → dashboard report”.

Output:
Participants leave with a prototype workflow mapped for their business.

Session 5: Build Your AI Strategy & Toolkit (15:45 – 16:45)

Purpose: Create a personalised AI implementation plan.

Topics:

• How to select the right tools for your business
• Free vs. paid tech stacks: how to scale smartly
• The “AI Adoption Roadmap”  integrating tools step-by-step
• Overcoming team resistance and maintaining momentum

Exercises:

• Use your AI Opportunity Map Worksheet to plan top 3 quick wins
• Build your own AI Toolkit Dashboard using provided template (Notion/Google Sheet)
• Peer share: Present one big takeaway or next action

Output:
Each participant leaves with a 90-day AI Action Plan and personalised AI toolkit.

Wrap-Up & Next Steps (16:45 – 17:00)

• Recap of the day’s key takeaways
• Open Q&A and group reflection
• Invitation to book 60-minute 1:1 AI Clarity Session
• Distribute digital resource pack (templates, prompt library, tools list)

Follow-Up: 60-Minute AI Clarity Session

Each participant receives a post-workshop 1:1 session where you’ll:

• Review their AI Opportunity Map
• Prioritise next steps for AI integration
• Suggest tools and automations
• Offer optional deeper support (AI audit or implementation coaching)

Included Resources

• AI Opportunity Map worksheet
• AI Workflow Blueprint
• Prompt library (for content, SEO, visuals, and automation)
• Recommended AI Tools List (free → scalable options)
• 90-Day AI Strategy Planner
• Workshop slides (PDF)
• Optional: Workshop replay or demo videos

Why This Full-Day Format Works

• Combines education, creation, automation, and strategy: a full transformation in one day
• Every participant leaves with real outputs (content, visuals, workflows, plan)
• Builds confidence and connection between AI and authentic marketing
• Perfect for business support groups, local enterprise programs, or marketing agencies

Current availability

2nd, 9th or 16th December 2025

6th, 8th, 13th, 15th, 20th, 22nd, 27th, 29th January 2026

Workshop can be delivered at your office or location, or off site - venue, date and times to be agreed prior or post booking.

Other dates and times may be available.