2.5 Hour AI Marketing Workshop & 1:1 Clarity Sessions - Wednesday 21st January Market Weighton Business Centre

This interactive 2.5 hour workshop is designed for small business owners, founders, freelancers and marketing teams who want to understand how to use AI strategically in their marketing without complexity or large budgets.

Through live demonstrations, guided exercises and practical examples, you will learn how AI can streamline your content creation, improve your SEO, support your visual and video marketing, and help automate your workflow.

Every participant will complete an AI Opportunity Map tailored to their business and will also receive a 20 minute one to one AI Marketing Clarity Session after the workshop, offering personalised recommendations, tool suggestions and next steps.

This session is ideal for anyone who wants to save time, stay consistent and feel more confident integrating AI into their marketing in a simple, structured and actionable way.

Workshop Objectives:

By the end of the session, participants will:

• Understand the real-world role of AI in marketing (beyond the hype)
• Learn how to use AI to save time, improve content quality, and amplify reach
• Discover specific AI tools suited to your business type and budget
• Identify immediate opportunities to automate or optimise your marketing workflow

Workshop Structure (2.5h Total):

1. Welcome & Introduction 

• Overview of the session
• Framing AI as a strategic assistant, not a replacement
• “How are you using AI now?”

2. The Changing Marketing Landscape 

• How AI is reshaping marketing, from ideation to analytics
• Examples of small businesses successfully using AI
• Common misconceptions & pitfalls (e.g., over-reliance on ChatGPT, loss of brand voice)

3. AI in Action: The Four Core Areas 

Demonstration of live examples or case studies in each area:

1.     Written Content Creation

o   Blog, Email & social content with ChatGPT

o   Maintaining brand voice with AI prompts & style guides

o   Repurposing content for multiple platforms

o   Learning tips and tricks along the way

2.     SEO & Visibility

o   Using AI for keyword research & content optimisation

o   Refreshing old content for higher rankings

o   Writing new blog content and website content using AI

3.     Visual & Video Marketing

o   Tools for AI-generated visuals, reels, and video scripts

o   Text-to-video workflows and editing automation

4.     Marketing Automation, in Brief

o   Automating content calendars, lead nurturing, and reporting

o   Building an AI-powered marketing dashboard (Notion / Metricool / Looker Studio examples)

o   Hybrid automation systems

4. Hands-On Activity: Your AI Opportunity Map

• Participants complete a guided worksheet:
• Where you currently spend time in marketing
• What tasks could be simplified, automated, or enhanced by AI
• Group share: quick wins & ideas

5. Wrap-Up & Next Steps 

• Summary of key takeaways
• List of AI Marketing tools

Follow-Up: 20-Minute 1:1 Clarity Sessions

Each participant will receive a private 20-minute consultation where you’ll:

• Identify your top 1–2 AI opportunities
• Receive recommendations of 2–3 relevant tools or automations
• Receive a tailored next-step checklist

This can be after the session or online at a mutually convenient time.

(Optional upgrade: a detailed AI audit or implementation package)

 Deliverables:

• 2.5-hour interactive workshop
• Custom AI Opportunity Worksheet
• Post-session resources (list of tools, prompt library, AI best practices guide)
• Individual 20-min clarity sessions (scheduled before or after the workshop)

Investment:

• Workshop + 1:1 Sessions Package: £40pp 
• Optional Add-ons:
• Full AI Audit per business (£99)
• Implementation support / training package (£POA based on £30 per hour)

Why This Works:

• Combines education, strategy, and hands-on application
• Delivers tangible outcomes in just two and a half hours + 20 minute follow-up
• Perfect for small business networks, coworking hubs, or local enterprise partnerships

Timings and Locations:

Market Weighton Business Centre, Becklands Park Industrial Estate, York Rd, Market Weighton, York YO43 3GL

Workshop Wednesday 21st January 2026, 10am - 12.30pm

1:1 sessions the following week online

If you would like to host a private workshop for your team or yourself, please get in touch.

Cancellation Policy

Cancellations made 14 days or more before the event will receive a full refund.
Cancellations made within 14 days of the event are non-refundable, but you may transfer your place to another person or move your booking to a future workshop (subject to availability).

In the unlikely event that the workshop is cancelled by the organiser, you will receive a full refund or the option to transfer to a new date.