3.5 Hour AI Marketing Workshop & 1:1 Clarity Sessions - Priced for up to 10 Participants

Workshop Objectives

By the end of this 3.5-hour workshop, participants will:

• Understand how AI can strategically support their marketing (not replace it)
• Gain confidence using AI tools for content creation, SEO, and automation
• Learn to create consistent, on-brand content faster using prompts and frameworks
• Build a clear, personalised plan to integrate AI tools into their business
• Leave with an actionable strategy, tool recommendations, and next steps

Workshop Format (3.5 Hours Total)

Part 1: AI Marketing Foundations 

1. Welcome & Introduction

• Overview of the session
• My story and philosophy: Simple, sustainable marketing, powered by AI, guided by heart.
• “Where are you currently using AI?”

2. The Future of Marketing with AI

• What’s changing in content, SEO, and customer behaviour
• What AI can and can’t do for your business
• Real examples of AI-driven success in small businesses

3. Key Principles of Ethical & Effective AI Use

• Keeping your brand voice and authenticity
• Avoiding generic AI content
• How to use AI strategically (framework: “Assist, Automate, Amplify”)

Part 2: Hands-On AI Applications

This section gives participants guided practice with practical tools and live demos.

1. Content Creation with AI 

• Using ChatGPT for blog writing and ideation
• Prompts for maintaining brand voice
• Repurposing one idea across blogs, socials, and emails
• Creating visuals in Chat GPT and Canva Magic Studio
• Mini exercise: Write a short post or caption using a provided prompt framework

2. SEO and Content Optimisation 

• AI for keyword research (e.g. ChatGPT + SEO plugins)
• How to audit existing content using AI
• Demo: Refreshing a blog or landing page for SEO using AI
• Quick activity: Identify one SEO improvement opportunity within your business using AI

3. Visual & Video Creation 

• AI tools for short-form video (Veo, TBC)
• Text-to-video and voiceover tools
• Demo: Turning a blog into a 30-sec video
• Exercise: Plan & Create your first “AI-powered” video

4. Marketing Automation & Workflows 

• Automating repetitive tasks (email, reporting, content scheduling)
• Tools: TBC
• Example: “Weekly content dashboard in Notion”
• Worksheet: Map your first simple automation

Break (15 mins)

Light refreshments, informal networking, and tool exploration table (optional).

Part 3: Strategy & Personalisation 

1. Building Your AI Marketing Ecosystem 

• How to choose the right AI tools (framework: Free / Affordable / Scalable)
• Building a “tech stack” that suits your business type and budget
• Group activity: AI Toolkit Planner -outline your ideal setup

2. The AI Opportunity Map

• Guided worksheet: Identify top 3 marketing tasks to improve with AI
• Define your next 3-month AI action plan

3. Wrap-Up & Next Steps

• Recap key insights
• Invite to book 1:1 clarity sessions
• Share resource pack link

 Online Follow-Up: 30-Minute 1:1 AI Marketing Clarity Sessions

Each participant gets a 30-minute follow-up session to:

• Review your AI Opportunity Map
• Get tailored recommendations (tools, automations, quick wins)
• Identify next steps for AI integration
• Option to upgrade to a full audit or implementation plan

Deliverables & Materials

Each participant receives:

• AI Opportunity Map Worksheet
• AI Toolkit Planner
• Prompt Library & Example Templates
• List of Recommended Tools (Free–£500/mo)
• Workshop Slide Deck (PDF)
• Follow-Up 30-min 1:1 Session

Optional Add-Ons

• Team training or private workshops for specific industries
• Deep-dive AI implementation day (e.g., full content system setup)
• Monthly “AI in Marketing” coaching or accountability group

Why This Workshop Works

• Combines education, live practice, and personal guidance
• Tailored for small business owners, practical, not tech-heavy

Current availability

9th or 16th December 2025

6th, 8th, 13th, 15th, 20th, 22nd, 27th, 29th January 2026

Workshop can be delivered at your office or location, or off site - venue, date and times to be agreed prior or post booking.

Other dates and times may be available.