3.5 Hour AI Marketing Workshop & 1:1 Clarity Sessions - Priced for up to 10 Participants

Workshop Objectives

By the end of this 3.5-hour workshop, participants will:

• Understand how AI can strategically support their marketing (not replace it)
• Gain confidence using AI tools for content creation, SEO, and automation
• Learn to create consistent, on-brand content faster using prompts and frameworks
• Build a clear, personalised plan to integrate AI tools into their business
• Leave with an actionable strategy, tool recommendations, and next steps

Workshop Format (3.5 Hours Total)

Part 1: AI Marketing Foundations (30 mins)

1. Welcome & Introduction (10 mins)

• Overview of the session
• Your story and philosophy: Simple, sustainable marketing, powered by AI, guided by heart.
• Quick interactive poll: “Where are you currently using AI?”

2. The Future of Marketing with AI (10 mins)

• What’s changing in content, SEO, and customer behaviour
• What AI can and can’t do for your business
• Real examples of AI-driven success in small businesses

3. Key Principles of Ethical & Effective AI Use (10 mins)

• Keeping your brand voice and authenticity
• Avoiding generic AI content
• How to use AI strategically (framework: “Assist, Automate, Amplify”)

Part 2: Hands-On AI Applications (1 hr 45 mins)

This section gives participants guided practice with practical tools and live demos.

1. Content Creation with AI (30 mins)

• Using ChatGPT for blog writing and ideation
• Prompts for maintaining brand voice
• Repurposing one idea across blogs, socials, and emails
• Mini exercise: Write a short post or caption using a provided prompt framework

2. SEO and Content Optimisation (25 mins)

• AI for keyword research (e.g. ChatGPT + SEO plugins)
• How to audit existing content using AI
• Demo: Refreshing a blog or landing page for SEO using AI
• Quick activity: Identify one SEO improvement opportunity within your business using AI

3. Visual & Video Creation (30 mins)

• AI tools for short-form video (Veo, TBC)
• Text-to-video and voiceover tools
• Demo: Turning a blog into a 30-sec video
• Exercise: Plan & Create your first “AI-powered” video

4. Marketing Automation & Workflows (20 mins)

• Automating repetitive tasks (email, reporting, content scheduling)
• Tools: TBC
• Example: “Weekly content dashboard in Notion”
• Worksheet: Map your first simple automation

Break (15 mins)

Light refreshments, informal networking, and tool exploration table (optional).

Part 3: Strategy & Personalisation (85 mins)

1. Building Your AI Marketing Ecosystem (40 mins)

• How to choose the right AI tools (framework: Free / Affordable / Scalable)
• Building a “tech stack” that suits your business type and budget
• Group activity: AI Toolkit Planner - participants outline their ideal setup

2. The AI Opportunity Map (40 mins)

• Guided worksheet: Identify top 3 marketing tasks to improve with AI
• Define your next 3-month AI action plan

3. Wrap-Up & Next Steps (5 mins)

• Recap key insights
• Invite to book 1:1 clarity sessions
• Share resource pack link

 Online Follow-Up: 30-Minute 1:1 AI Marketing Clarity Sessions

Each participant gets a 30-minute follow-up session to:

• Review their AI Opportunity Map
• Get tailored recommendations (tools, automations, quick wins)
• Identify next steps for AI integration
• Option to upgrade to a full audit or implementation plan

Deliverables & Materials

Each participant receives:

• AI Opportunity Map Worksheet
• AI Toolkit Planner
• Prompt Library & Example Templates
• List of Recommended Tools (Free–£500/mo)
• Workshop Slide Deck (PDF)
• Follow-Up 30-min 1:1 Session

Optional Add-Ons

• Team training or private workshops for specific industries
• Deep-dive AI implementation day (e.g., full content system setup)
• Monthly “AI in Marketing” coaching or accountability group

Why This Workshop Works

• Combines education, live practice, and personal guidance
• Tailored for small business owners, practical, not tech-heavy

Current availability

2nd, 9th or 16th December 2025

6th, 8th, 13th, 15th, 20th, 22nd, 27th, 29th January 2026

Workshop can be delivered at your office or location, or off site - venue, date and times to be agreed prior or post booking.

Other dates and times may be available.