5.5 Hour AI Marketing Mastery: Build Smarter Systems, Create Better Content, and Grow with Confidence - Priced for up to 10 Participants

Workshop Purpose

This in-depth 5.5-hour workshop empowers business owners, marketers, and freelancers to confidently integrate AI into their marketing.

Participants will learn to:

• Use AI tools to create and optimise content across platforms
• Automate repetitive marketing processes
• Build a clear, personalised AI marketing system aligned with their goals and brand voice
• Leave with real assets, content, workflows, and a ready-to-implement strategy

 

Detailed Breakdown

Part 1: Foundations of AI Marketing (60 mins)

1. Welcome & Context Setting (10 mins)

• Introduction and agenda overview
• Framing AI as a strategic support system, not a shortcut
• Interactive poll: “What’s your biggest marketing challenge right now?”

2. Understanding AI in Modern Marketing (25 mins)

• How AI is transforming strategy, content, and customer behaviour
• The 3 pillars of AI marketing success: Clarity, Consistency, and Control
• Real case studies of small businesses using AI effectively

3. Ethical & Effective AI for Marketing Use (25 mins)

• Balancing automation with authenticity
• Protecting brand voice and originality
• Common AI pitfalls and how to avoid them

Takeaway: Participants gain clarity on what AI can do for their specific business type.

Part 2: Hands-On AI Content Creation & Optimisation (90 mins)

1. AI for Content Ideation & Strategy (20 mins)

• Tools: ChatGPT, Notion AI, Jasper
• How to brainstorm blog ideas, content pillars, and campaign concepts
• Mini exercise: Generate content ideas using guided prompts

2. Creating Compelling Copy with AI (30 mins)

• Writing posts, blogs, emails, and captions in your brand voice
• Framework: “Human-AI Hybrid Writing”
• Live demo: Write & refine a 500-word blog with ChatGPT
• Activity: Participants create a short-form post using your provided prompt frameworks

3. SEO and Optimisation (20 mins)

• Using AI for keyword research, competitor insights, and metadata
• Demo: AI-assisted SEO audit for an existing webpage
• Group exercise: Rewrite one paragraph or title for SEO

4. Repurposing & Scaling Content (20 mins)

• How to turn one idea into 5 formats (blog → social → video → email → carousel)
• Templates for efficient repurposing
• Exercise: Plan your “content remix system”

Takeaway: Attendees leave with one ready-to-use content asset and a framework to create more.

 Part 3: Visual & Video Marketing with AI (60 mins)

1. Visual Creation Tools (20 mins)

• Canva Magic Studio, Chat GPT, Leonardo.ai
• Brand imagery, carousels, and post templates
• Activity: Create one AI-assisted visual using your content from Part 2

2. AI Video Creation (25 mins)

• Text-to-video
• Script generation, voiceovers, and editing
• Demo: Turning a blog into a short-form video script
• Activity: Plan a 30-second video concept for your brand

3. Maintaining Brand Consistency (15 mins)

• AI voice & tone training
• Prompt libraries for maintaining tone across tools

Takeaway: Each participant develops a visual or video prototype aligned with their brand.

Part 4: Automation & AI Workflows (60 mins)

1. Introduction to Marketing Automation (15 mins)

• What should (and shouldn’t) be automated
• Overview of tools: Zapier, Make, Notion, Metricool

2. AI-Powered Marketing Systems (25 mins)

• Examples of automated workflows:
• Content calendar → scheduling → analytics
• Email nurturing sequences
• Reporting dashboards (GA4 + Looker Studio)
• Live demo: Building a simple content automation

3. Build Your Own Workflow (20 mins)

• Guided exercise: Design one automation (e.g., “Weekly content summary” or “Lead follow-up”)
• Use provided AI Workflow Blueprint Worksheet

 Takeaway: Participants leave with their first automation plan or prototype.

Part 5: Strategy Design & AI Integration Plan (40 mins)

1. AI Toolkit Builder (40 mins)

• How to choose the right tools for your goals and budget
• Build your custom “AI tech stack”
• Template: Free / Affordable / Scalable tool options

2. The AI Opportunity Map (15 mins)

• Guided reflection: Where to start, what to automate, and what to delegate
• Define your 90-day AI implementation plan

3. Group Share & Discussion (15 mins)

• Quick idea exchange between participants

Takeaway: Everyone leaves with a personalised AI action plan and list of recommended tools.

Part 6: Wrap-Up & Next Steps (5 mins)

• Summary of key insights
• Q&A
• Invitation to book the 60-minute 1:1 Clarity Session
• Distribution of resource pack

Follow-Up: 60-Minute 1:1 AI Marketing Clarity Sessions

Each participant receives a private session to:

• Review their AI Opportunity Map
• Identify top 2–3 priorities
• Get tailored tool and automation recommendations
• Discuss potential next steps (e.g. full AI audit or implementation support)

Deliverables & Materials

Participants receive:

• AI Opportunity Map Worksheet
• AI Workflow Blueprint Template
• AI Toolkit Builder Spreadsheet
• Prompt Library & Brand Voice Guide
• Recommended Tools Directory (Free–£500/month)
• Workshop Slides PDF
• Recording (optional for online delivery)

Why This Works

• Deep, structured learning with practical outcomes
• Combines education, implementation, and personalisation
• Attendees create real content, visuals, and workflows during the session
• Ideal for business support organisations, local enterprise partnerships, or marketing agencies

Current availability

2nd, 9th or 16th December 2025

6th, 8th, 13th, 15th, 20th, 22nd, 27th, 29th January 2026

Workshop can be delivered at your office or location, or off site - venue, date and times to be agreed prior or post booking.

Other dates and times may be available.