Full-Day Workshop: Marketing with Clarity & Confidence 15th January at Market Weighton Business Centre

A transformational blend of mindset, strategy, and practical marketing skills for small business owners.

If you’ve been feeling overwhelmed, inconsistent, or unclear with your marketing. This day is designed to reset, refocus, and relaunch your business with confidence.

This isn’t just another marketing workshop.

It’s a full reset: mindset, strategy, content, design, and AI support all in one powerful day.

What’s Included: Full-Day Agenda

Arrival, Coffee & Intention Setting (9.30am – 10am)

A gentle, inspiring start to the day.

• Light refreshments
• Guided reflection: “What would a successful year look like for you?”
• Overview of the day’s flow

Session 1: Mindset for Growth (10am – 11am)

A coaching-led session designed to remove the internal barriers that keep you stuck.

You’ll uncover:

• Limiting beliefs around visibility, pricing, consistency
• What’s actually stopping you from showing up
• How to reframe negative patterns
• Your personalised confidence anchors

Outcome:
Leave this session feeling lighter, clearer, and ready to build a strategy you’ll actually follow.

Session 2: Goal Setting & Annual Marketing Focus (11am – 12 Noon)

Move from mindset → strategy.

You’ll learn how to:

• Define your 3 core goals for the year
• Align marketing with your revenue and business model
• Choose your marketing “North Star”
• Prioritise when everything feels important
• Understand “busy” vs “effective” marketing

Activity:
Create your one-page marketing plan for the year ahead.

Delicious Working Lunch 12 Noon

 

Session 3: Marketing Channels Deep Dive (12.30pm – 1.30pm)

Get clarity on what ACTUALLY works for small businesses, without the overwhelm.

Topics include:

• Social media: what to post, how often, and what converts
• Email marketing fundamentals
• Website & SEO basics
• Google Ads: when to use it, what budget, what results
• How to choose the right channels for your business

Activity:
Select your 2–3 priority channels for the next 90 days.

Session 4: Canva for Design (Practical) (1.30pm – 2.30pm)

A hands-on session to level up your brand visuals.

You’ll learn how to:

• Create consistent branded templates
• Build 5 essential marketing graphics
• Use Canva’s AI tools to speed up creation
• Produce professional visuals without the effort

Outcome:
Leave with a mini visual toolkit you can use for 2025.

Session 5: AI for Marketing (Practical) (2.30pm – 3.30pm)

Learn how AI can save you hours, and help you create better content.

You’ll cover:

• Prompts & files for captions, emails, blogs & ideas
• Using AI while keeping your brand voice authentic
• The “AI Content System” for faster planning
• Visuals using ChatGPT or Higgsfield

Activity:
Create one week of marketing content using AI tools.

6: Build Your 30-Day Marketing Plan (3.30pm – 4.30pm)

Bring everything together into a clear, structured plan.

You’ll create:

• Your personalised 30-day marketing roadmap
• Weekly action plan
• Social content ideas
• Key tasks vs optional tasks
• Simple metrics to track
• Your marketing “non-negotiables”

All supported with templates you can use all year.

Follow Up: 1 hour 1-2-1 online session, bespoke to your business. Sessions booked in the week after the day workshop.

Optional Add-Ons (Upgrade Your Experience)

• Personalised 30-day content plan
• Website & SEO marketing audit
• Digital Marketing Services

What You’ll Walk Away With

By the end of the day, you’ll have:

1. A clear head and renewed confidence

2. A marketing strategy that finally makes sense

3. Tools, templates and a visual brand kit

4. A week of AI-assisted content

5. A ready-to-use 30-day marketing plan

6. Motivation, clarity, and consistency

This is the ultimate workshop to reset your marketing, reconnect with your goals, and build a system you trust.

Includes lunch and refreshments throughout the day.

This workshop runs from 9.30am - 4.30pm at Market Weighton Business Centre.

If you would like to host a private workshop for your team or yourself, please get in touch.

Cancellation Policy

Cancellations made 14 days or more before the event will receive a full refund.
Cancellations made within 14 days of the event are non-refundable, but you may transfer your place to another person or move your booking to a future workshop (subject to availability).

In the unlikely event that the workshop is cancelled by the organiser, you will receive a full refund or the option to transfer to a new date.